Read a startling blog post on Spend Less Reach More today…about “Bounce Time”. Here’s what it said:

Recently I was watching FOX news and they had Political analyst Carl Rove. He was talking about bounce and bounce time. When he was the campaign manager for President Bush, they new their bounce time was about 4 days. In other words, 8 years ago when they gave a speech they knew the speech would be in the hearts and minds of people for about 4 days, he later went on to explain how today’s rules have drastically changed. He said the bounce time, today its about 1 hour!

Staying in front of the congregation with information and being part of your organization is more and more crucial. As you know… Its a living organization that has continual needs, depending on them to show up week after week to get feed by the Senior Pastor is life time, that is a week to week is a lifetime! Putting together a strategic plan to engage with your audience on a daily basis is a really good idea.

If you have not made the investment in solidifying your brand, now is a great time. Your brand is going to become more and more crucial as we go forward.

The post is startling–but is also affirming! Here’s why:

The EMT and Jason spent some time in our meeting yesterday with Pat Canfield, the Strategic Communications Team Leader talking about next steps in that process. We’re working on a plan to communicate about communication :-) . It turns out that what we thought was going to be about re-vamping the newsletter is actually a much bigger picture. It’s about figuring out, specifically, what our story is and finding ways to share it. The corporate world calls it branding, but I think it’s a lot more fun in the church world–because we’re actually uncovering the unique way God has gifted us a community of faith. So cool.